Acura Cars Assemble for Marvel’s The Avengers

The celebrity entrance of the evening, however, was made by Robert Downey Jr., who pulled up to the carpet in true Tony Stark style in a flashy sports car, custom-created by Acura and flanked by Agents of S.H.I.E.L.D.

A co-sponsor of the evening’s festivities, Acura also brought to the premiere special militarized S.H.I.E.L.D.-Edition Acura MDX and TL models, which like Stark’s sports car, can be seen in their own big-screen appearances when the film hits theaters everywhere on May 4th.

Walking the carpet, it’s clear that Downey hasn’t left Stark far behind. Posing for photographs and eliciting roaring applause from legions of fans, the actor and the character comes off as virtually one and the same. Of course, it doesn’t hurt that he’s already grown back his Tony Stark beard in preparation for Iron Man 3.

It’s fitting, then, that Acura–whose connection to the big screen Marvel universe goes back to Thor–also walks the line between fiction and reality, sending their costumed “agents” into the crowd with information about the company’s elaborate advertising campaign that fans can play a part of at SHIELDOps.

Designed as an immersive viral campaign, S.H.I.E.L.D. Ops includes new appearances by actor Maximiliano Hernández as Agent Jasper Sitwell (who, in addition to appearing in Marvel’s The Avengers, was previously seen in Thor and the Marvel Studios short film, “The Consultant”) and gives fans the opportunity to “test” Avengers-inspired technologies on different S.H.I.E.L.D.-Edition Acura vehicles. Different combinations can be taken on different missions and, as players rise in the ranks of S.H.I.E.L.D., they have the chance to win real-world prizes like movie passes, S.H.I.E.L.D. gear and–the grand prize–an all-expense-paid Tony Stark-inspired trip to New York City.

Acura Cars Assemble for Marvel's The Avengers

Latest Posts

Chinese Anaconda Remake Trailer Shocks Audiences with Brutal Intensity

The anticipation for the Chinese remake of the '90s creature feature film Anaconda has reached a fever pitch with the release of its first...

TOP GUN 3 Progresses with Tom Cruise’s Seal of Approval on Intriguing Story

A few months back, the news broke that Paramount Pictures was gearing up for the Top Gun 3. With Joseph Kosinski back in the...

Posts You Will Love

Check Out The First Incredible Gameplay Trailer For RED DEAD REDEMPTION 2

Rockstar Games released the first gameplay trailer for the upcoming Red Dead Redemption 2. You can now watch the latest gameplay footage for the upcoming...

Latest articles

Related articles

Your Comments / What Do You Think ?

This site uses Akismet to reduce spam. Learn how your comment data is processed.