They know most movies are crap and people need to sleep in the middle of it or they are encouraging making out in the theaters, What ever the cause i’m not very excited to use recliners while watching Avengers 2 or Guardians Of The Galaxy, Well whatever the case expect a price hike in the theaters soon, They should spend this money to build shelters for homeless people who can actually use those added facilities in their lives.
The Wall Street Journal reports that AMC is renovating theaters in struggling markets as a means of getting people to come back to the movies. The renovations themselves are costly, running between $350,000 and $500,000 per auditorium. What’s more, adding the bigger, comfier seats reduces seating capacity by up to 70 percent. Still, the work seems to be paying off; while the theater chain wouldn’t give hard numbers for attendance before and after the renovations, AMC says that attendance rose an average of 80 percent.
According to the Motion Picture Association of America (MPAA), last year’s box office only rose 1 percent as compared to 2012, and theaters face tough competition from the likes of Netflix. To get moviegoers to fill more seats, AMC Entertainment is spending $600 million over the next five years to outfit 1,800 of its 5,000 auditoriums with La-Z-Boy-style recliners. And the strategy is already working.