Sam Raimi returned to his over-the-top horror roots with Drag Me to Hell, following the collapse of Spider-Man 4, and Sony’s resultant decision to reboot the franchise with The Amazing Spider-Man. He’s back on the big-budget territory with Disney’s Oz the Great and Powerful: a prequel about how a young Wizard of Oz (James Franco) first found his way to that magical land somewhere over the rainbow.

The film has primarily been sold on the merits of its cast so far, with Rachel Weisz, Michelle Williams, and Mila Kunis playing a trifecta of Oz witches (Evanora, Glinda, and Theodora) whose lives are complicated by the arrival of the young “Wizard.” Today, though, we have the first official poster, as a teaser for Raimi’s vision of such iconic fantasy locales as the Yellow Brick Road and Emerald City.

Oz the Great and Powerful boosts the handiwork of art director Todd Cherniawsky (Sucker Punch) and two-time Oscar-winning production designer Robert Stromberg (Avatar); the two previously collaborated on Tim Burton’s Alice in Wonderland for the Mouse House. Stromberg was thereafter hired on to direct Disney’s Sleeping Beauty spinoff Maleficent, thanks to his combined efforts on both Alice and Oz.

Walt Disney studios premiered the first trailer for Oz, The Great and Powerful for thousands of fans in Hall H today.

 Sam Raimi directed the film that stars James Franco as Oz, Mila Kunis, Michelle Williams, Rachel Weisz, and Zach Braff.

The film looks visually stunning and features a beautiful new world and vision of OZ. It will not feature characters that fans have grown to love in The Wizard of Oz because it’s a prequel to that story,

Official Synopsis:

Disney’s fantastical adventure “Oz The Great and Powerful,” directed by Sam Raimi, imagines the origins of L. Frank Baum’s beloved character, the Wizard of Oz. When Oscar Diggs (James Franco), a small-time circus magician with dubious ethics, is hurled away from dusty Kansas to the vibrant Land of Oz, he thinks he’s hit the jackpot—fame and fortune are his for the taking—that is until he meets three witches, Theodora (Mila Kunis), Evanora (Rachel Weisz) and Glinda (Michelle Williams), who are not convinced he is the great wizard everyone’s been expecting. Reluctantly drawn into the epic problems facing the Land of Oz and its inhabitants, Oscar must find out who is good and who is evil before it is too late. Putting his magical arts to use through illusion, ingenuity—and even a bit of wizardry—Oscar transforms himself not only into the great and powerful Wizard of Oz but into a better man as well.“Oz The Great and Powerful” is produced by Joe Roth and written by Mitchell Kapner and David Lindsay-Abaire (credit not final). Grant Curtis, Philip Steuer and Palak Patel are serving as executive producers. “Oz The Great and Powerful” opens in U.S. theaters on March 8, 2013.

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